BeautyEditor Picks: November

You’ve no doubt noticed that BeautyEditor.ca has gone through more than a few design changes since hanging out its shingle in the blogosphere earlier this year. While I can’t promise we’ve seen the end of those—we’re still figuring out whether the all-white, minimalist colour scheme is our most flattering look—I CAN tell you about some new regular content. Starting with a monthly Editor’s Picks post. And oh! Isn’t it great this one just snuck through the door on the last day of November? Read the rest of this entry »

Bamboozled: Bamboo Fabric is NOT Necessarily Eco-Friendly

If you’re adding green to your closet by way of bamboo-fabric garments, hold up.

Although of natural, renewable origin, “bamboo textiles are essentially rayon, wood that is (chemically) liquified and extruded into a filament, then spun into thread and knit or woven into fabric,” explains Lorraine Smith, a Toronto-based sustainability consultant. And that chemically-intense process negates all the eco-friendly qualities of bamboo. Read the rest of this entry »

Introducing the StyleCollective.ca

StyleCollective.ca is a select group of indie fashion, beauty and lifestyle blog and new-media sites by some of Canada’s top writers and experts.

INFLUENCE Comprised of nine key influencer sites, the all-Canadian collective includes media-savvy personalities with a female-audience reach via national television, magazines and newspapers as well as online. Expert members have appeared on progams such as “CBC Newsworld,” “CityLine,” “Breakfast Television,” “Entertainment Tonight Canada,” and “Steven & Chris;” authored features for magazines such as FASHION, FLARE, ELLE Canada, ELLE Quebec, Clin d’Oeil, House & Home and Best Health; written for newspapers such as The Globe and Mail, The National Post, Toronto Star, Metro News, The Gazette and Le Journal de Montreal; and created content for sites such as HGTV.ca, CanadianLiving.com, BestHealthMag.ca and more.

CONNECTING WITH WOMEN Characterized by thoughtful, authentic and compelling content, each site in the collective has been singled out as high quality, with a strong relationship with its audience. Together the StyleCollective reaches and interacts with a spectrum of women with a healthy appetite for style, quality and value, and in all stages of life enjoyment.

FOCUS When it comes to advertising, rather than creating mass computer-screen noise, we are about connecting meaningfully with a strong female audience. Working together to create a unique Canadian platform for readers and advertisers, the StyleCollective is a partner in reaching women of influence who are consumers and arbiters of style and engaged in social media.